Account and product groups
Set account-wide defaults once, then add a product group for each product line (ASIN family). Each group can have its own targets and brief; anything left blank uses the account's.
Account defaults
Product groups
Group by product line or parent ASIN, not every SKU. Match products by ASIN/SKU (best, with the Advertised product report or a bulk download) or by words in campaign names.
What are you doing today?
Pick the session from your team's routine. It decides which date windows the app reads, which checks it runs, and which changes it's allowed to suggest.
Rules for this session
Your team's numbers. Change them here for this account; target CPA is always price × target ACoS.
Sales events
Prime Day, Q4, Black Friday, big dealsEvent days are left out of Monday, Friday and 30-day reviews automatically. The discount sets the event's target ACoS.
Files are read on this device and aren't uploaded anywhere.
Product matching
Product matching
Each campaign is matched to a product group. Change any row to assign it yourself; your choice is remembered for this account.
| Campaign | Spend | Product group | How it was matched |
|---|
Review
Upload to Amazon
Turn the changes you approved into Amazon's bulk file, then upload it in Amazon Ads.
Strategist
Claude reads today's routine, your targets and briefs, the review, the report rows, the playbook and your resources, then writes a plan in five parts. It follows what today's session allows.
Ask a follow-up
Playbook
What the app knows about Amazon Ads. Every week it reads Amazon's What's new and Library feeds, keeps the full archive below, and writes down what it learned for each session of your routine. It never changes your team's rules on its own; suggested changes come with an Apply button.
From Amazon Ads
Every update and guide from Amazon's What's new and Library pages, newest first. New marks items since your last visit.
What the app learned
My resources
Private to youPaste a guide, an SOP, notes from a course, Amazon help-page text, or upload a .txt/.md file. The strategist reads these alongside the playbook.
Strategist connection
The strategist uses your own Claude API key from console.anthropic.com. It is saved only in this browser on this computer and is sent only to Anthropic. API usage is billed to that key.